Working closely with the Social Media/PR and Development teams, I was tasked with designing a new blog for Aurora Health Care. The overall goal was to align with our brand, feature our main service lines, and ultimately get viewers to see Aurora as a trusted source for health information and lead them to our main website.
Along with designing the blog, I also supported the social media promotion, print promotion, and internal promotion campaign to Aurora employees. I was responsible for selecting all imagery for each blog post.
As of August 2015, the blog had over 100,000 visits, 16,000+ shares on social media, and brought approximately 3,100 viewers to the Aurora.org website. It continues to be a great asset for Aurora and a large part of their social media strategy.